Marilyn had just turned 70 and had been in the choir for over 30 years. As rehearsal ended, she approached me slowly at the piano, and with her music shaking in her hands (her balance was becoming ever unpredictable) she looked at me and said, “Can’t you just email us with rehearsal information for next week?”
I was somewhat stunned. Email us? Marilyn had email? Yikes – so much for knowing my audience.
This short conversation (in 2003) after an average Thursday night rehearsal was essentially the start of ChurchPost.com. It was also the start of my passion for listening more before doing anything (let alone MORE).
Assumptions fuel the fire of irrelevance – the more you think you know, the less you are listening. Stop whatever you are doing RIGHT NOW and sit down with someone who actually knows what they are talking about (i.e. someone who needs your service). Ask them a question or two and let them talk. Do not interrupt.
P.S. The fastest growing demographic for Facebook and other social media in 2010: Those age 50 and over (Pew Research Center’s Internet & American Life Project)