We really believe in “out-teaching” our competition. In their fantastic book ReWork, Jason Fried and David Heinemeier Hansson have an entire chapter called “Don’t out-spend, out-teach”. Here’s an excerpt:
Most businesses focus on selling or servicing, but teaching never even occurs to them…Big companies can afford a Super Bowl ad; you can’t. But you can afford to teach, and that’s something they’ll never do, because big companies are obsessed with secrecy.
Teaching gives us a chance to tell everyone how we do what we do – no secrets. Teaching gives us a chance to meet face-to-face with our users, to listen and laugh, and we love it. Our workshops cover a variety of topics including web design, best practices, tips & tricks and more! We typically delve into one specific topic in more detail, then open things up for general Q&A – no limits (well, maybe a time limit).
Fine-tuning your megaphone
This interactive workshop focuses on quick and cost effective technology to help get your message out to people who actually want it. As the economy affects every organization of every size in every location, learn how to conserve resources and strengthen relationships by improving how you communicate. Collecting and distributing accurate, verifiable data is foundational for developing trust, responding responsibly and building strong communities. Specific attention will be given to creating personalized electronic newsletters, implementing efficient small group discussions and notifications, collecting relevant information, and getting the most from your website and social networks.
By the end of this 90-minute workshop, you will be setup with multiple users on ChurchPost.com, and will have immediate access to a parish-wide database of contacts ready to go. We’ll design personalized templates, work with customized fields, integrate signups with your website, and learn best practices for sending stunning electronic messages. The cost includes a one-year subscription for unlimited use of ChurchPost.com.
Google Calendars 101
Setup and integrate one (or more!) Google calendars for your parish. Learn tips & tricks to make the most of this cloud-based solution to managing events inside and outside of your building. In 60 minutes, you’ll be using a centralized calendar for everything at your organization!
This 60-minute workshop covers the basics of Google’s advanced analytics interface. Establish a connection with your website, electronic newsletters and more. Setup automatic reports delivered weekly to your communications team. Google Adwords will be touched upon, as well.
In this 60-minute workshop, we’ll cover the top 10 ways to work with images using cloud-based tools available from any computer in the world. Specific attention will be given to digital photos of your organization, and how to manipulate them for highest impact on the web, social networks and print media. Learn from a professional graphic designer on our team, and walk away with skills you can use for years to come!